Julius Dorsey is the founder, President and Chief Executive Officer of Dorsey & Company, Strategic Consultants to Management.
Dorsey & Company is a Cleveland-based strategic marketing consulting firm with Associates across the country. The company specializes in the identification of marketplace opportunities that allow its clients to improve sales performance without additional spending. Some of the nation’s largest, most well-known firms have been clients of Dorsey & Company.
Marketing has been the foundation of Julius' career. His prior experience includes account management roles at J. Walter Thompson Company and Burrell Advertising. Following the agency business, he spent eleven years in marketing management for McDonald’s Corporation – where he served as National Marketing Manager and National New Product Marketing Manager – and Holiday Inn as National Director of Marketing. While at McDonald’s, Mr. Dorsey was responsible for the African-American and Spanish-language marketing strategy that is still in use by the fast food giant today, as well as the successful national roll-out of its breakfast line and the test marketing and national introduction of Chicken McNuggets, McRib and McChicken sandwiches.
Julius served as an investor and Vice President of Marketing for Metropolitan Cablevision (MetroTEN), the first multi-channel/multi-point microwave (MMDS) television broadcasting and the first successful competitive challenge to cable TV in the nation.
Julius is a member of the Greater Cleveland Partnership (Cleveland’s Chamber of Commerce) and the Ohio Restaurant Association, where he serves on the Expo Committee. His other civic and volunteer activities have included serving on the boards of Ohio Citizens for the Arts, Sankofa Fine Art Plus, Cleveland Regional Minority Purchasing Council, the United Way Strategic Marketing Committee and as co-chair of its Strategic Planning Committee. He also served on the Board of Directors of SuccessSource, Inc., a Cleveland based multi-media firm, as an Executive Advisor in the MBA program of the Weatherhead School of Management Executive Action Team at Case Western Reserve University, and on the Board of Directors of former Greater Cleveland Growth Association, the predecessor to the Greater Cleveland Partnership.
Julius is a graduate of Michigan State University, and attended graduate school at Roosevelt University in Chicago.