...They’re NOT your friends and you won’t win any more by trying to be like them
No one ever wins based on their capacity for imitation.
National and large chains
These operators face enormous fixed costs for human resources, product development, inventory, capital systems and equipment, marketing and distribution (numerous locations). In this situation, only through multiple markets and restaurants and marketing, sales and service channels can adequate sales and profit be achieved.
Consequently, they must present standardized products, services, and marketing and distribution strategy. Naturally, big chains turn to their heavy investments ...